BlueScope Gives Media a “Super” Treat at Man of Steel Premiere

KUALA LUMPUR, 14 June 2013Members of the media were given a super treat when NS BlueScope Malaysia (BlueScope), one of the world’s leading steel manufacturers, hosted an exclusive dinner and movie screening session during the premiere of Man of Steel at The Gardens Mall’s GSC Signature cinema here today.

Over 100 members of media and friends joined BlueScope employees for the movie heavily billed as the year’s biggest blockbuster, which features Henry Cavill as Superman and is directed by Zachary Synder and produced by Christopher Nolan.

Prior to the screening, BlueScope hosted the media to dinner at Paradise Café where journalists had the opportunity to meet members of BlueScope’s senior management team. Adding a dose of fun to the event, BlueScope staff then organised a quirky trivia session on Superman mythology with two volunteers winning themselves Man of Steel movie posters.

During a short address, Mr. Somkiat Pintatham, Country President-Malaysia, Singapore and Brunei of NS BlueScope, explained why they picked Man of Steel.

“Naturally, we chose to watch Man of Steel because of the association between the movie title and our products. However, there are attributes about steel that also resonate heavily with the main character’s values and principles such as strength, perseverance, and fortitude. BlueScope’s steel products all possess these qualities and the movie presents an opportune time to educate media on these similarities,” he said.

He also then underlined the importance of media engagements in BlueScope’s continued success in Malaysia. “BlueScope has been in Malaysia for 40 years and we are gearing up for even larger success. This cannot be achieved without the media who are important gatekeepers to our stakeholders. I am thrilled that so many of them came tonight, as we want to thank them for continuous support throughout the years. We definitely look forward to exploring future opportunities to build on our healthy working relationship and scale greater heights together,” he added.

NS BlueScope Malaysia is one of the world’s leading suppliers of premium metallic coated and painted steel building products. While rarely observed, BlueScope’s ZINCALUME® steel, TRUECORE® zinc/ aluminium alloy-coated steel, and Clean COLORBOND® pre-painted steel are used in some of Malaysia’s most iconic buildings such as the Petronas Twin Towers; the Real Estate and Housing Developers’ Association Malaysia (REHDA) headquarters in Kelana Jaya; Setia City Mall in Setia Alam; and the Pusat Tenaga Malaysia’s Green Energy Office (GEO) in Bangi, Selangor.