KUALA LUMPUR, DATE XX – NS BlueScope Malaysia (BlueScope) the world’s leading steel manufacturers recently launched the new dealers’ loyalty programme for 2015/2016 to benefit all dealers at a ZACS Grand Lucky Draw Dinner. The loyalty programme offers perks to BlueScope customers from both Peninsular Malaysia and Sarawak the opportunity to win Cash Rebates, Incentive Trips to Bangkok or Japanas well as exclusive prizes such as Samsung Galaxy S6, Apple Watch, iPad Air and many others.

The Dealers’ Loyalty Programme is a pioneering vehicle through which BlueScope will strengthen relationships with its network of dealers and customers. BlueScope believes in the importance of appreciating all loyal customers by rewarding them through the loyalty programme.

Last year, BlueScope launched the BlueScopeZACS Dealers’ Loyalty Programmewhere customers are entitled for a number of lucky draw entries for every RM10,000 sales purchase of ZACS Natural, CoolZal Plus and BlueScope ZACS (pre-painted). In addition to this, dealers who successfully achieved 12-month sales of more than RM388,000are entitled for a Bonus Round Lucky Draw.Three grand winners from different states qualified for the Bonus Round Lucky Draw and three separate Dealers’ Grand Lucky Draw Dinner was held at Johor, Penang and Kuala Lumpur to announce the grand winners from each states.

With last’s year’s Dealers’ Loyalty Programmecoming to an end, BlueScope announced the winners of the Bonus Round Lucky Draw by giving away four brand new Toyota Hilux to winners from Johor, Kuala Lumpur, Penang and Kuching. Other privileged grand prize winners took home a brand new motorcycle and new iPad Air.

“Truly tough and durable. Not only am I describing BlueScope’s ZACS® steel, but our dealers. Today, NS BlueScope has achieved the reputation as the preferred steel choice in Malaysia and we are well aware that this would not be possible without our supportive dealers. We strive to bring the best possible service to our dealers, it takes more than just great products or services to make a company successful, it also takes great employees behind it who create, market and support,” Pongsak Padungkarn, Country President-Malaysia, Singapore and Brunei of NS BlueScope.

Further thanking dealers Pongsak was delighted to present the lucky draw winners and launch the upcoming Dealers’ Loyalty Programme.


Brand New Dealers’ Loyalty Programme

The new Dealers’ Loyalty Programmeis slated to begin from 1st July 2015 till 30th June 2016. Dealers who are interested can participate in the Dealers’ Loyalty Programmeby registering with BlueScope’s appointed roll-formersfrom their respective regions. Once eligible for the Dealers’ Loyalty Programmereward mechanism, dealers are entitled for Cash Rebates off their next purchase for every RM1 sales purchase based on the following point system.

Product Point for RM1 Sales
BlueScope ZACS ® Natural™ 4
BlueScope ZACS ® (painted)
BMT: 0.35mm, 0.40mm
BlueScope ZACS® (painted)
BMT: 0.20mm – 0.30mm
BlueScope ZACS® (bare) 1


In addition to this dealers who are able to hit 12-months sales between RM 500,000 and RM 1,000,000 is entitled for a 4 days 3 nights Incentive trip to Bangkok. While dealers who are able to consistently achieve sales of more than RM 1,000,000 for 12-months stands the chance to win an exclusive 5 days, 4 nights Incentive Trip to Japan for 1 pax.

On top of the already attractive Dealers’ Loyalty Programmeis an entitlement for a lucky draw for dealers who purchase more than RM 20,000 worth of BlueScope ZACS® Steel within the month of July and September 2015. Dealers would be entitled to enter the lucky draw which would enable them to win brand new Samsung Galaxy S6, Apple Watch, iPad Air and travel vouchers (worth RM1,500 each).


BlueScope ZACS® Steel

BlueScope’s ZACS® is created to provide customers high-end roofing material which is perfect for long-lasting beauty. It is widely utilised for walling, roofing, awning and ceiling, in residential and commercial structures. In addition to this, BlueScopeZACS® customers are entitled to a 10 Year Warranty against perforation by corrosion. The BlueScope ZACS® is able to give dealers, installers and homeowners a sense of confidence in quality as it contains anti-rust features that have proven to be more durable than any other product available in the Malaysian market.

Recently, NS BlueScope launched the brand new BlueScope ZACS® Natural™ which featured a textured surface, providing users a comfortable, natural and aesthetically beautiful high-end material, suitable for both exterior and interior applications. The innovative product is available in six colour tones; Springleaf, Smokyrock, Redstone, Greystone, Lavarock and Sapphire.

NS BlueScope Malaysia Sdn Bhd is the first coated steel manufacturer in Malaysia to have been conferred the SIRIM Eco-Label certification. The company is also accredited with the Quality Management System ISO 9001 and Environmental management System ISO4001 by Lloyd’s. BlueScope’s products are used in some of Malaysia’s most iconic buildings including the Petronas Twin Towers, Pusat Tenaga’s Green Energy Office (GEO) and the Low Cost Carrier Terminal (LCCT) 2.